We must remember that the healthcare industry’s primary goal, in any part of the world, is to provide quality healthcare to all those who need it. Many times, it does not happen due to information asymmetry, affordability issues and barriers to access. While all those challenges may be difficult to address in a country like ours, some parts of the problem can definitely be addressed by the digitalization of healthcare. MedKare is spearheading India’s healthcare agenda in that sense by leveraging an integral part of today’s routine - the online booking which has helped healthcare reach the last mile through technology. The benefits of digitalization are visible across all areas of healthcare and Fortis itself has made strides in this direction even though we are not a technology company. That’s because our aim has always been to provide quicker and better healthcare services to our patients and increased use of technology to connect with our patients is helping us do that more efficiently.